Current Case Studies
Packaged the deal for the Rob Carson Show to originate on flagship WCBM, Baltimore. The Monday-Friday 12N-3P show skyrocketed to #2 rank in Baltimore radio market less than 90 days after launch. www.robcarsonradio.com
Specializing in talent/influencer endorsement campaigns, Steve has negotiated and placed campaigns in 45 targeted DMAs along with Network TV and Radio since 2015.
https://www.newsmax.com/advertise/
Steve Lapa brings his unique expertise to this customized service designed specifically for marketers looking to work with influencers in the fast changing, ever expanding Audio space.
More details coming soon.
Recent
PODCASTS
Behind the Scenes at OCC
Packaged and produced the 39-episode podcast series featuring the cast of Discovery Channel’s American Chopper TV Show.
TV MARKETING
Family Travel with Colleen Kelly
Marketed the only and now longest running travel series on Network TV targeted to families. Hosted by noted PBS Travel expert Colleen Kelly, this PBS TV Network series is viewed by over 19.6 million viewers each season.
Past
Network/Syndication Radio
The Bob & Tom Show
As a precipitous income downturn of the Westwood One-130 market syndication gripped the Bob & Tom Show, Steve was recruited to spearhead a sales and marketing turnaround. Under Steve’s guidance Sales and Marketing were re-strategized to include the first network radio mobile app.
Ad sales increased 175% from 2014-2017.
MoneyWatch Morning
Recognizing the momentum in the 1990’s investor community Steve filled a void in radio financial programming and ad sales by creating the first all-financial news MoneyWatch Morning Show. With over 50 affiliates coast-to-coast airing the program, he eventually expanded the brand to a monthly magazine and event series. The unprecedented impact of the 9-11 attacks on Wall Street and the financial community, forced the sale of this unique concept.
On-Line Video/Terrestrial Simulcast
Ft. Lauderdale Air and Sea Show
With a history of over 1,000,000 fans on Ft. Lauderdale beaches, to better serve those in attendance and family members everywhere, Steve developed the first “Greatest Show Above the Earth” plane-by-plane live on-line video/on-air radio simulcast. Thousands logged on during this annual event to enjoy this patriotic salute to those who protect our freedom.
Up Close and Personal
An Evening with Dennis Miller
The highpoint of an unprecedented 8 year series “An Evening With…” which Steve created to feature his station’s News and Talk show talent entertaining 2,000 of each programs most loyal fans. Combining the marketing power of key sponsors, all stakeholders enjoyed consumer and fan engagement at record levels.
Sports
N.Y. Yankees Baseball
To attract an audience and sponsors to a new Sportstalk station in a crowded South Florida radio market where all major Miami sports franchises were taken, in 2008 Steve made the high risk move of marketing and programming to the “6th borough.” For the first time in South Florida history, the full schedule of N.Y. Yankees broadcasts were made available to South Florida fans for free.
The “6th borough” fan base response drove Yankees broadcasts to the #1 position.
Bein Sports
Recognizing a void in Spanish Language radio and audio streaming, Steve developed what is now the only hourly Spanish Language audio sports update distributed worldwide.